Overriding App icon string for Android builds

Hello,

You can override the default android:label="@string/app_name" for different languages this way: (tested on Unity 5.5.1p2)

Unity creates a strings.xml file by default which contains the Product Name that you set in the Unity Editor in Player Settings > Product Name That string you mention is found in that strings.xml resource file (which is found in the res/values/ folder in the generated Android project).

To add support for more locales, you must create additional directories inside res/ each directory's name should adhere to the following format:

resource type-b+language code+country code

For example, the folder values-b+es contains string resources for locales with the language code es (Spanish), inside each folder will go a strings.xml file with the texts on each language.

You can add the new locales inside your Unity project creating the following directory structure:

 Assets
 -> Plugins
    -> Android
       ->res
         ->values-b+en
           ->strings.xml  (with your text in english)
         ->values-b+es
           ->strings.xml  (with your text in spanish)
         ->values-b+fr
           ->strings.xml  (with your text in french)
         ...
         ...
         ...
  

I attached a basic Android Unity project as an example, also you can find more info on localization on Android here: https://developer.android.com/training/basics/supporting-devices/languages.html

Regards,

Roberto