URP Point light range doesn't increase light range?

This is just how lighting works in URP. In reality, lights don't have a 'range' - instead the distance light travels is proportional to the intensity of the light source itself. The builtin pipeline used an unrealistic linear attenuation factor that allowed separate range and intensities for lights, but in the new pipelines the range factor is just to control the maximum distance a light can reach for performance reasons.

You can make your own lighting function in a custom shader. then you can make the fall off/attenuation whatever you want... but you might not want to get that deep into things.

or if its just for one scene... you could try scaling down your entire scene ( apart from the light ) so in effect everything is closer to the light. or to put it a different way, by scaling your scene and moving things closer or further from the light... your scene will pickup either a larger or smaller range of the light's fall-off curve. but if its your whole game you want to adjust, scaling everything might not be ab option