Changing Inspector's Serialized Property Label (With Code Sample)

I've been making progress with one of my first editor extensions / tools for my own personal use and perhaps asset store uploading. It works decently well, but I have a simple question... First, the code.

 using UnityEngine;
 using UnityEditor;
 using System.Collections;
 
 [CustomEditor(typeof(StandardBrush))]
 public class StandardBrushINS : Editor 
 {
     private SerializedObject standardBrush;
     private SerializedProperty width;
     private SerializedProperty length;
     private SerializedProperty height;
 
     void OnEnable()
     {
         StandardBrush tempTarget = (StandardBrush)target;
         tempTarget.GetComponent<MeshFilter>().hideFlags = HideFlags.HideInInspector;
         tempTarget.GetComponent<MeshRenderer> ().hideFlags = HideFlags.HideInInspector;
         standardBrush = new SerializedObject (target);
 
         width = standardBrush.FindProperty ("userDesiredWidth");
         length = standardBrush.FindProperty ("userDesiredLength");
         height = standardBrush.FindProperty ("userDesiredHeight");
     }
 
     public override void OnInspectorGUI () 
     {
         EditorGUIUtility.LookLikeControls();
         standardBrush.Update ();
         EditorGUILayout.PropertyField (width);
         EditorGUILayout.PropertyField (length);
         EditorGUILayout.PropertyField (height);
         standardBrush.ApplyModifiedProperties();
     }
 }

So this code works, it updates the properties of the target in real time. Perfect. However, I have an issue with the SerializedProperty's labels. They inherit a label next to the field that is essentially the name of the variable. In this case, "User Desired Width/Length/Height" appear next to each field. This is redundant for the client as the "User Desired" naming convention is used mostly to make code more legible (as I do various checks between the User Desired value and the Current value.)

If this were a EditorGUILayout.FloatField, I would be able to put in my desired "label" as a string before the target float variable (i.e. EditorGuiLayout.FloatField("width", target.userDesiredWidth) .) Is there an equivalent for SerializedProperty?