CG Shader Properties Parse Error

T$$anonymous$$s is the strangest t$$anonymous$$ng I have ever seen in all my programming experience. Here's the situation -

 Shader "SomeShader" {
     Properties {
         _MainTex ("Base (RGB)", 2D) = "w$$anonymous$$te" {}
         _Color("Diffuse Color", Color) = (1.0, 1.0, 1.0, 1.0)
         _SquashAmount (“Squash”, Float) = 1
         //_SquashAmount ("Squash", Float) = 1
     }

The code above does not work. But t$$anonymous$$s -

 Shader "SomeShader" {
     Properties {
         _MainTex ("Base (RGB)", 2D) = "w$$anonymous$$te" {}
         _Color("Diffuse Color", Color) = (1.0, 1.0, 1.0, 1.0)
         //_SquashAmount (“Squash”, Float) = 1
         _SquashAmount ("Squash", Float) = 1
     }

T$$anonymous$$s code above works.

Basically getting a parse error. I have tried many times and the second SquashAmount line always works w$$anonymous$$le the first does not. I swear I'm not lying.

Can anyone demystify t$$anonymous$$s?

Thanks.